Massage Business Names

Choosing a Massage business name requires careful thought and planning. Your name will carry with you for a long time even if you decide to change it. It will also portray an image to your potential clients.

So many people try to find some catchy name but they end up confusing the client more. There is already so much confusion about what massage is or isn't that a catchy name can add to the image of the individual therapist and the whole profession.

The name you choose to represent yourself will be a big part of the first impression to clients. Choosing a name is about choosing an image.

What do you want potential clients to know about you and your business? Often that can determine whether or not they will make the call to schedule an appointment. Your name will be on all your marketing materials: business cards, brochures, flyers, business checks and office signs.

Massage Therapists often just use their own name to register their business for tax purposes. While this is fine, it often does not tell much about what you are doing if you plan to do advertising.

Since Massage is still in it's formative years and still associated with prostitution and may bring up a sexual image to people, the name you choose can assist you in building professionalism.

Some names that often create a negative image are:

*"Massage by Sandy" (or whoever)
*Happy Acres
*Tingling Touch
*Heavenly Touch
*Shangrala

The name should represent you and the profession. It should incorporate your philosophy and be associated with health, healing and massage. Getting too cute often is risky as it may bring up those exact images in peoples mind that you don't want.

Words such as these can usually be worked into the name:

*Therapeutic
*Massage Therapy
*Sports
*Treatment
*Clinic
*Pain

Including a street name or a nickname for the section in the town that you are located is also helpful as it directs people to the location and people searching in your neighborhood can find the place easily.

*3rd and Union Massage Clinic
*San Antonio Massage Therapy
*Main Street Massage

While these names may seem boring, the idea is to let people know what you do and where you do it very quickly and easily so there is no confusion.

When choosing a name, keep in mind that you may want to have a website to represent your business. The way a search engine finds a website it through the main URL (www.whatever.com) and the keywords used in the site. You can also use keywords to brainstorm and choose a name for your business.

Your domain name may have to be different from your business name to get the best results online.

You want your business name and domain name to tell people what it is that you do -

*what solution do you provide.
*What is it that you do differently than everyone else that sets you apart from others?
*Why would someone want to choose you?

The best domain names are ones that include the city or town that your business is in because that is what keyword people will most likely be using to search for you. (austin massage, seattle massage)

For more help with choosing your name try using the Searchit! Tool and click on the Brainstorming function and try the various searches in step 2 to find high quality keywords that may be helpful in naming your business and website.

And when you come down to a few different names that you can't decide on try using this great tool also from Sitebuildit! Chooseit! It will help you decide by helping you look at what is important to you. I use if for everything!

Beginning your business with a name that represents you and the profession can go a long way in creating business opportunities.

Legally, you will want to register your name with the appropriate authorities such as your Secretary of State or state business licensing department. They will do a name check to see if it is already in use. Don't skip this step, thinking it is too technical. I had a friend who was sued over the name of her clinic and it wasn't pretty. The other person had never registered the name either, but had been using the name longer. The other person claimed that my friend was getting phone calls that should have been for her and hence her business was jeopardized.

If you have a logo and specific technique, you may want to consider registering a trademark with the US Patent Office. www.uspto.gov. You will also want to do a name search with the Corporation Commission or Your Secretary of State. It is important to register the name so that others will not use it.

Resources for Business Names:

www.Massagetherapy.com, - Sharpen Your Professional Image: Business Side By Gerald Kinro

Massage Business Name Ideas from www.massage-marketing-tips.com

Do you have a great business name? How did you come up with your business name? What meaning does it have for you? How is it working to build your massage practice? If you had to choose differently, what would you choose?

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What's in a Name?  Not rated yet
What's in a name?

I suggest choosing a name which can move with you in the future. Don't name your business after the street it is on. Think twice about ...