The E-Myth and Massge Therapy Careers

The E-Myth (or the myth of the entrepreneur) is a theory (and series of books) proposed by Michael Gerber that explains why most small businesses don't work and it really applies to the massage therapy profession.

The E-myth talks about people who go out and start a business just because they have passion for something and they think they are good at it. Just because they are good at it, they think they can run a business doing it.

Purchase Ebook - The Truth About Becoming a Massage Therapist Money Issues Following Your Calling The Call to Help The E-myth and Massage The Search for Freedom Finding your Passion and Purpose Life Purpose Professional Myths Changing Careers The Wounded Healer Healing Touch

Michael Gerber talks about how being a technician and knowing how to do the technical work of the business and running a business that does the work is two different things.The other point that really applies to the massage profession is that a massage therapist will most likely go to work in their business. "The technician is the doer. If you want it done right, do it yourself" is the Technician's credo." What happens is that the business reflects this quality. Starting a business requires that you be an Entrepreneur - you have to always be thinking about what the business needs. This is most difficult when you are immersed in the middle of all the "work".

The owner and the business become the same entity. If the massage therapist got sick or hurt, the business would stop. You become the business rather than running the business.

It is easy as a massage therapist to get immersed in doing all the work - doing the massages. There are a limited number of hours in the day that you can actually do massage and also a physical limit that you will be able to do each week without ending up burned out.

The key is learning to ask for help. Hire a book-keeper, accountant, billing person, marketing person, webmaster and do the massages and/or hire other people to do the massages. This is where the freedom will come - learning to take more responsibility.

If you really want to do massage yourself and run a business you most likely will have to put time into learning to market yourself and attract clients. You will also be served by looking at yourself, your reasons for becoming a massage therapist and discovering more about yourself.

Massage school does not teach much of this. They teach you to do massage.

You can read more about the E-myth - the theories and how to master the business part in any of the books below.

You can also participate in discussing the e-myth and how it applies to the business of massage on my blog or in the discussion group.

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